Sinterklaas and "Zwarte Piet" ("Black Peter") at an event at Chatham's Dutch Market, December 3, 2016 (Photo courtesy of the Dutch Market Facebook Page)Sinterklaas and "Zwarte Piet" ("Black Peter") at an event at Chatham's Dutch Market, December 3, 2016 (Photo courtesy of the Dutch Market Facebook Page)
Windsor

Dutch Market Apologizes For 'Black Pete' Controversy

A tradition that has taken place at the Dutch Market for years has been on the receiving end of some backlash on social media.

Over the weekend, Dutch Market organizers in Chatham held a Sinterklaas "meet and greet" to celebrate the holiday season. Sinterklaas, a Santa Claus-like character, and his assistant Zwarte Piet (Black Pete) posed for pictures with customers, which were later posted to Facebook. The event sparked outrage online, as the person portraying the character of Zwarte Piet appeared in blackface makeup.

But General Manager Dirk Van den Berg says the character is part of a Dutch tradition.

"[Sinterklaas] has a helper, his name is Pete," says Van den Berg. "He goes through the chimney and delivers goodies to the children, and that's why he gets black and a little dirty, right? That's why he's portrayed as being black."

Van den Berg says they didn't expect the backlash that came with posting the pictures to Facebook. He says the event had nothing to do with blackface, and had no racist intent behind it.

"We were actually a little bit shocked," says Van den Berg. "If we insulted people then we apologize for that, that was absolutely not what we were after."

The blackface character has sparked controversy internationally as well. Amsterdam has announced it will no longer feature the Zwarte Piet character, and instead has the Petes put soot on their face to become "Chimney Piet."

Van den Berg says, if people are offended, the Dutch Market will likely change things next year as well.

"If we offend people in this way, then we're definitely going to change it," says Van den Berg. "Maybe next year we'll have a 'Rainbow Pete' with all the colours of the rainbow, so at least people won't be offended."

Read More Local Stories

New military crosswalk rendering. (Image courtesy of the Sarnia Legion Branch 62)

New military crosswalk in Sarnia to be unveiled

As part of a partnership between the Sarnia Legion Branch 62 and City of Sarnia, an unveiling ceremony will be held at the corner of Christina Street and Wellington Street on Sunday, June 7, at 2 p.m.

Members of the Sarnia Police Service entering a Tashmoo Avenue residence on June 4, 2026. (Photo courtesy of the Sarnia Police Service)

Two men arrested in Tashmoo Ave. standoff

Sarnia police said the investigation began on May 29 after the victim was allegedly attacked by acquaintances at a residence near Tashmoo Avenue and Christopher Drive at Aamjiwnaang First Nation.