Dairy Farmers of Canada is launching of a new campaign to debunk milk myths for millennial parents.
It's called Hey Dairy Farmer - Parents' Virtual Tour.
Farmers provide virtual farm tours to enlighten consumers about the high standards practiced on Canadian dairy farms and reassure them about the quality and safety of Canadian milk, all in an interactive and engaging way.
In a release, Pamela Nalewajec, Vice-President of Marketing at DFC, states the program highlights the milk used in products marked with the Blue Cow logo and how rigorous standards are followed.
And by placing real Canadian dairy farmers at the centre of the story, Hey Dairy Farmer is educating consumers in a transparent and engaging way.
The social and digital elements of the campaign will launched Wednesday and run until July 16th.
