Loblaw Companies Ltd. is trying out a new No Name store concept in three Canadian markets, including Windsor.
The stores will open in September.
"Our goal is simple," said Loblaw President and CEO Per Bank. "Providing food and essential household items across a limited range of national brands and no name brand products at our lowest possible price."
Customers shopping at the new store can save up to 20 per cent on grocery and household essentials.
Loblaw said it could cut costs at the new stores by limiting marketing and issuing no flyers, not offering products that must be refrigerated like meat and dairy, reusing fixtures like shelves and cash lanes, and offering fewer deliveries.
The stores will only be open from 10 a.m. to 7 p.m.
"These No Name stores will have a limited selection of 1,300 products, but these are many of our top-selling pantry stables and household goods throughout the province," said President of Loblaw's Hard Discount Division Melanie Singh. "We know they're what customers buy most and what will bring them the biggest savings."
Customers can expect a small range of frozen foods, shelf-stable bakery and produce items, including bread, bagels, apples, bananas, peppers, and carrots.
"This is a test and learn project," added Singh. "We're planning to listen and adjust quickly. The pilot is unchartered territory, and while success isn't guaranteed, our commitment to creating value and meeting customer needs remains unwavering."
"Since food inflation took off globally, we have been laser-focused on doing what we can to keep prices lower," said Bank. "This new test concept allows us to pass on lower prices to our customers. It's a completely different and simplified shopping experience."
The stores will also open in St. Catharines and Brockville.