A new strategy has been unveiled to best position the Canadian beef industry for greater profitability , growth and continued production.
The National Beef Strategy is a collaboration of a number of national beef sector groups, including the Beef Cattle Research Council and the Canadian Cattlemen's Association.
Spokesman Martin Unrau says those groups see unprecedented opportunities for the beef industry in both the short and long term future.
But he says they also realize the need to tackle things like input costs, production efficiencies and capturing the greatest value from each cut of beef.
The National Beef Strategy wants to position the Canadian industry as the most trusted and competitive high quality beef cattle producer in the world.
It also pushes for recognition of the industry for things like superior quality, innovation and sustainable production methods.
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Unrau says the strategy will help the industry meet future opportunities, including increasing world demand for protein sources.
[audio mp3="http://blackburnnews.com/wp-content/uploads/2015/01/UNRAU-Strat-1.mp3"][/audio]
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Unrau says they realize input costs, production efficiencies and capturing the greatest value from each cut of beef will be some of the keys to future success.
[audio mp3="http://blackburnnews.com/wp-content/uploads/2015/01/UNRAU-Strat-2.mp3"][/audio]
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Unrau argues producer investment in the strategy has the potential to create a substantial return for cattlemen.
[audio mp3="http://blackburnnews.com/wp-content/uploads/2015/01/UNRAU-Strat-3.mp3"][/audio]
