Loblaw has become the latest food retailer to start marketing products under the Ontario Pork label.
Close to 200 of the grocery chain's stores will soon be carrying the label.
Ontario Pork Chair Amy Cronin says other provincial retailers are already part of the program - but Loblaw is the biggest.
The labelling program was launched in 2013 to make it easier for consumers to identify and select Ontario Pork.
Loblaw spokesman Brad Porter says it fits the company's strategy of giving apriority to local and regional products when the safety, quality, availability and value are right for the chain's customers.
Cronin says they want to boost demand for the locally-grown product.
To be labelled Ontario Pork the product has to be born, raised and slaughtered in Ontario.
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Ontario Pork Chair Amy Cronin says Loblaw has joined the Ontario Pork labelling program.
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Cronin says they want to make it easier for consumers to identify and select Ontario pork.
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Cronin says she can't put a dollar figure on the value of the addition of Loblaw stores to the program.
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